New brand in the portfolio of the shoe manufacturer NOEL, ABSORBA made its reputation with its famous clothes for babies and children for now more than 60 years. As each brand of the portfolio is dedicated to a specific segment of market, the objective was to create a new concept of shoes for young children.

After observation of the uses among parents, chiropodists and shoes sellers, the design we created helps the adult to know when he needs to change the size of the shoes to guarantee the comfort of the feet thanks to a membrane placed in the sole while transmitting the values of the brand ABSORBA.